especially shapes that evoke a particular time, or place, or emotion. If you notice a certain sensuality emanating from our eyeglass frames or get the uncanny feeling that anything might happen at any moment with the person wearing them, that’s entirely intentional on our part.


To us, your face is part one of a collaborative art project. That’s why we not only create beautiful forms to complement it but carefully hand-craft every pair of our new Independence™ series of eyeglasses using the finest materials available. We offer Italian acetate fiber, hypo-allergenic, skin-friendly Monel alloys, and precision-contoured lenses that provide not only enhanced visual comfort but total UVA/UVB protection as well. After all, the best materials look the best, too.


Independence™ series eyeglasses are available in a range of styles including classic/timeless, high fashion, everyday basic and casual/sport that are expressly designed to enhance and amplify the innate nature of those who wear them, unlike prohibitively expensive “designer” frames that often seem to be more about maximizing profits than anything else.

How V Do It

How are we able to bring eyewear that is high-end in every detail to market for a fraction of the cost of more well-known designer brands? It’s really quite simple. Rather than license some famous designer’s name for an outrageous sum and then pass that inflated expense on to the consumer, we instead rely on our own multidisciplinary—and visionary—design and fabrication team. This means that at the same time our designers are designing, our knowledgeable, experienced production staff is already forging relationships with the very best specialist manufacturers available to ensure flawless, economical execution of every concept. The end result? Fashion-forward, highest-quality frames at eminently affordable prices.

That’s not the way other fashion eyewear companies do it, but it works just fine for us. We’re proud to be non-conformists. And in caring more about seeing well, looking great, and getting the best value for their money instead of paying too much for somebody’s logo, so are our customers. Join us. Wear your independence.

(callouts around beauty shot of frames)

- Unique, evocative form factors
- Finest materials
- Rich, innovative colorations
- Highly realized concepts perfected for special